Designer Jeans Come Pre-Stained So You Look Like You Accidentally Wet Yourself
By Mikelle Leow, 29 Apr 2024
Video screenshot via Jordanluca
Ever wash your hands and have water splatter on your pants? No need to feel self-conscious, because there’s charm in looking like you had a little accident, according to fashionable tastemakers. Tell the haters you woke up like this, soaking with finesse! Case in point: these quirky jeans from the Fall/Winter 2023 line by British-Italian label Jordanluca.
Presented at Milan Fashion Week last year, the bottomwear is being splashed with a tidal wave of newfound attention for the dark stain design concentrated in its groin area, with internet users dubbing it as “pee stain denim.”
It was the first look from the collection that emerged on the runway, so you can forgive some guests for assuming the worst.
Beyond the stain, Jordanluca showcased a different jean style with a horizontal zipper across the crotch, among other garments expressing a more tailored and gender-fluid approach. Fluid. Ha.
We don’t know what this says about society, but the controversial, drenched silhouette is sold out online. No point crying over spilled body fluids, or the lack thereof, though. A lighter-wash alternative with less noticeable fake urine marks is still available.
Screenshot via Jordanluca
You could also recreate the look at home using all-natural, self-manufactured minerals. It’s either this or coughing up US$608 for the lighter denim, which used to go for US$811. Just hydrate yourself continuously when you’re wearing the DIY jeans to prevent fading.
People are calling these the "pee stain denim jeans" ð
— Virgin Radio Calgary (@VirginRadioYYC) April 26, 2024
They debuted on the runway in 2023 and are SOLD OUT online. The price for these unique men's pants cost over $800.
Some comments online call the design "stupid" and ask why anybody would buy these.
ð¸: JORDANLUCA pic.twitter.com/9Rtlf6m2OP
[via Neatorama, New York Post, TMZ, images via various sources]